How do we design a better future?

Let’s imagine two futures:

In the first world, automation and economic abundance have freed most from the necessity of work to meet survival needs. Creativity and personal fulfillment flourish, while clean energy and moral courage promote egalitarianism, justice, democracy, and discovery.
In the second world, a limited group of elites own the majority of essential resources, such as the software eating the world. Some work and fuel the economy, but most stagnate and starve.

For 99% of us, the first world is better. Yet, there are seeds of both futures growing today. We’re all immensely powerful even if most don’t knowingly act on their power. Consider money for instance. It’s physically just fibres, plastic, and ink. Yet, we all believe in it as a store of value and so it is. What if we all collectively believed in actualizing a just, democratic, ecologically healthy future?

Futures Design is the practice of building future-shaping knowledge navigating towards a preferred future through design-led interventions. A venture is our preferred form of intervention, as it’s an economic vehicle housing a product, service, or movement that shapes a better world.

Curious to learn more? Great! We’ve written a series of ten articles about Futures Design:

- An Introduction to Futures Design
- We’re All Futures Designers
- Collective Actualization and Wicked Problems
- Living in the Future(s)
- Navigating Change: How to Find Ecosystem-Strategy Fit
- How to Lead the Future
- The Value of Futures Design
- The Principles of Futures Design
- Building a Futures Design Team
- Leaders of the Future