At Boardroom Labs, we specialize in turning insights into impactful ventures. When Tails approached us with the ambition to disrupt the pet insurance industry, we were excited to help them lay the foundation through rigorous market research and discovery.

The Challenge:

The pet insurance market is ripe for innovation, but it’s also fraught with challenges. Traditional models often leave pet owners feeling underserved, with high premiums, confusing policies, and limited coverage options. With only 2% of pets insured despite the rising costs of veterinary care, there’s a clear gap between what’s available and what pet owners actually need.

Our Approach:

To help Tails navigate this landscape and identify opportunities for differentiation, we conducted extensive market research and discovery. Our focus was on understanding the pain points, motivations, and preferences of today’s pet owners, as well as analyzing industry trends and competitive offerings.

1. Market Research: We began by thoroughly analyzing the pet insurance market, looking at current trends, customer demographics, and emerging opportunities. Our research highlighted key areas where Tails could differentiate itself by addressing unmet needs.

2. Discovery: We engaged directly with pet owners, veterinarians, and industry experts to validate our findings. Through interviews and surveys, we gained valuable insights into what pet owners were looking for in an insurance product and where existing solutions were falling short.

The Result:

Our research provided Tails with a clear understanding of the competitive landscape and the specific needs of their target market. Armed with these insights, Tails is well-positioned to develop a pet insurance solution that is both innovative and aligned with the real needs of pet owners.